If it’s a weekend and the forecast shows potential for good wind, my husband and I head to the beach. We aren’t always rewarded with enough wind for great kiteboarding, but if there is wind, we’re often the only ones there, set up and ready to take advantage of it.
Meanwhile, others who have waited for the wind to materialize before jumping in the car often arrive just as the wind is dying.
Just like the wind, most everything in business is subject to change, often when you least expect it. And change brings uncertainty, which often manifests as doubt, delay and paralysis. We don’t know what’s going to happen, so we wait. According to psychologists, we humans are hardwired to dislike uncertainty; it’s in our DNA. In a recent study, researchers discovered that uncertainty is more stressful to humans than knowing that something bad is definitely going to happen.