How to win market leadership in a fast-changing world
In the past, companies could pick a strategy and stick with it, maintaining a competitive edge for years. But today, companies surge ahead, fall behind, or even disappear in mere months. If you and your company are going to thrive for the long run, you need to continuously evolve, change, and stay a step ahead of your competition.
- Market agility: Gain ideas from your most demanding and forward-thinking customers and from outside your industry. Engage, observe, and mix with customers to identify the opportunities created by their changing demands.
- Decision agility: Anticipate the changes that may affect you and turn even troubling trends into opportunities. Design your strategy to maximize learning and to manage risk. Generate diverse alternatives and make fast, fact-based decisions about which to pursue.
- Execution agility: Build new capabilities, shed what doesn’t fit, and take the first steps in a new direction. Experiment, then reinforce and build on what works. Enlist and inspire your organization around a compelling purpose and grant employees the autonomy and resources to continuously adapt and adjust course.
The future will present more opportunities but narrower windows to capture them. With a wealth of valuable information and practical strategies, The Agility Advantage is essential reading to help any organization adapt and thrive—both today and tomorrow.
Agility Advantage book jacket ENDORSEMENTS
“Velocity is our primary competitive advantage at The Weather Company, especially as user-generated content, social media, business partnerships, and data innovation become more critical to our success. Setili’s study of agility, and how it leads to faster knowledge, decisions, and actions, helps us — and any company — identify the potential game changers in their industry and move quickly in new directions.”
The Weather Company and cofounder, Digitas.
“Amanda Setili’s book provides practical techniques and insightful examples to guide companies in becoming more agile. Haier is a large, global company, but it is also an innovation platform for multiple agile, small companies. I highly recommend this book to any CEO or leader who seeks to quickly and effectively respond to fast changing markets throughout the world.”
“Kabbage disrupts financial services by leveraging big data to serve customers that traditional banks cannot. We’ve recently started partnering with the very institutions we sought to disrupt. When I first heard about Amanda Setili’s book, I figured it would be the ammunition I needed to convince larger companies to quickly deploy our platform so that they can effectively serve small businesses throughout the world. However, not only have these strategies indeed helped in advancing our activities with partners, but we’ve been able to capitalize on them to accelerate our own growth and effectiveness. It is remarkable.”
“With The Agility Advantage, Amanda Setili provides a practical guide to how any organization – large or small, high tech or no-tech, local or global – can read the winds of change and jump on new opportunities as they emerge. This book is a critical read and should be added to your business book collection this year.”
President & CEO Metro Atlanta Chamber
and former president, Arby’s
“With constant changes to technology and customer expectations, I have not yet found an industry that reinvents itself as quickly as wireless. This pace of change calls for true agility, and AT&T puts agility in action by staying flexible, looking for innovation from any source, and acting quickly on new ideas. The Agility Advantage is a must-read for companies that want to become more agile.”
President, emerging enterprises
and partnerships, AT&T