About Us

Amanda Setili, President

Amanda Setili is president of Setili & Associates, the strategy consulting firm. Organizations like Coca-Cola, Delta Air Lines, The Home Depot, and Wal-Mart hire her to give them unbiased advice about their strategic direction.

Setili has advised organizations in industries as diverse as consumer and industrial products, financial services, technology, non-profit, and retail. Her work has taken her throughout North America, Europe and Asia.

Before starting Setili & Associates, she served as director of marketing for Global Food Exchange, consulted for McKinsey & Company (where she planted seeds that became the firm’s Kuala Lumpur office), served as chief operating officer of Malaysia’s leading Internet services company, and developed products and optimized manufacturing operations for Kimberly-Clark.

Setili is author of The Agility Advantage, How to Identify and Act On Opportunities in a Fast-Changing World, published in 2014 by Jossey-Bass, an imprint of Wiley. Her second book, Fearless Growth: The New Rules to Stay Competitive, Foster Innovation, and Dominate Your Marketswill be published Fall 2017.

Setili served as an adjunct professor at Emory’s Goizueta Business School. She earned her degree in chemical engineering from Vanderbilt, and her MBA, with distinction, from the Harvard Business School. She is past president and board chair of the Harvard Business School Club of Atlanta.

Email: amanda (at) setili.com

Click here to view or download a PDF brochure. 

Rob SetiliRob Setili, Partner

With over 20 years of experience in strategy, marketing, operations and engineering, Rob Setili has a track record of helping companies increase profitability by strategically managing their portfolio of products, markets and customers.

Rob has helped dozens of large corporate clients, mid-market and entrepreneurial companies set product and market strategies, differentiate products and services to meet customer needs, and develop clear value propositions that supercharge their organizations to drive profitable growth.

An effective integrator who helps teams reach creative, winning solutions across organizational and functional lines, Rob provides broad expertise and a practical framework that brings out the best in teams and individuals.

At Cabot Corporation, Rob led a team which developed a new North American strategy, resulting in a major turn-around in profitability. As the first global business leader of the “Industrial Rubber Products” Division, Rob led product and market strategy for the automotive industry and directed global R&D initiatives. As the Director of Marketing in Asia, Rob developed and executed strategic changes which doubled sales.

At Kimberly-Clark Corporation, Rob led project, operations and engineering teams in launching innovative new products, improving product performance and reducing manufacturing cost.
Rob earned his MBA at the Harvard Business School and B.S. in Mechanical Engineering at the Georgia Institute of Technology.

Email: rob (at) setili.com